This installation is part of the Creativate Digital Arts Festival and will be on display from 28 June to 1 July. Open from 10:00 to 16:00 at the Creativate Exhibition Hall at Eden Grove. Entrance is free.
SELF-MADE is an interactive social media-based digital artwork. The viewer becomes the user as they are presented with an Instagram feed to scroll through and digitally engage with. The content on this feed is all supplied by the same Instagram profile that viewers can follow throughout the Festival for live updates. The profile @self.made.babe follows a performed personality based off the archetype of the ‘basic bitch’ – a meme that has developed online over the past few years.
Self.made.babe posts rotoscope animations that depict the type of content we are all accustomed to seeing on Instagram: pouting selfies, adoring pet posts, etc. The animation technique borrows from live footage creating a parallel between the imagined content that is being posted and the ‘real life’ from which it stems.